Mobility Scooter Sightings

Mobility Scooter Icon Design Competition

Britain needs a clear symbol for this new form of transport, to be used in parking spaces, roadways and road signage.

We have approached the Department of Transport and will give them an icon for this exciting new form of transportation, our futile attempt (above) is flawed, it doesn’t looke British enough and secondly it’s not very clear at long distances. Your icon might be seen by hundreds of millions of motorists over the coming decades. As roadways become modified to cater for the growing legions of Mobility Scooters, we need a new sign that will proudly do the vehicles justice.

Your logo will probably outlive you and will offer you a lasting legacy that your unborn great grand children can take pride in, even if you never get to meet them. 

Mobility Scooter Sightings launches this exciting new design competition which is open to everyone, there are two categories.

1. Taller People (over 5’ 9”

2. Shorter People (under 5’ 9”)

Get your creative juices flowing today and make your mark on the British Road System tomorrow.

Prizes

This competition is purely about helping vulnerable people, so the prize is nominal. You will win £10 to nominate to a charity of my choice. And of course honour and respect. There will other prizes on offer for Best in Class (there are two classes), Best Amateur and a Lifetime Achievement Award for Services to Information Design. All prizes will be awarded in a glitzy night of celebration in Central London.

The Esteemed Judging Panel

The judging Panel will consist of 10 creative directors of London’s most prominent Advertising and Branding agencies. Judges we have lined up so far (we are negotiating with four more)…

1. Creative Director of Kessels Kramer London

2. Creative Director of WCRS London

How to Enter

Simply email your entry to MobilityScooterSightings(at)alphabetclub(dot)com, leaving your name and email address and entry category (Under 5’9” or Over 5’9”)

All entrants must be over 16.

Submissions must be 700px (H) X 700px (W)

The judging panel’s decision will unanimous.

Deadline

Don’t worry you’ve got plenty of time, it’s 31st December 2012.

Good Luck - the Mobility Scooter Sightings Team

Tips For A Successful Application

Make sure your logo is distinguishable from other British road signs at a viewing distance of 20 metres.

Make sure your design doesn’t look too alien from the rest of the British road signage set, mostly design by Kinneir & Calvert.

Do not try and bribe the judges with bank notes stuffed into envelopes.

Try to avoid typography - unless it is intrinsic to your design.

Be minded that hard-of-sight people will be paying particular attention to this symbol.

Remember that these particular vehicle travel on pevements as well as the road, but at no more than 8mph.